Juin Charnell

Juin Charnell -

What type of Articles should you write?

Until you get a handle for the expert level of articles you want to be known for, start out with shorter, 200-300 word snippets that focus on one idea then encapsulate it into a bigger article once you have enough snippets to make a whole.

For example, if I wanted to provide an eBook on writing features and benefits, I might start with these small snippets, using a car as my example:

Features:
· Brakes
· Tires
· Air bags
· Gasoline
· Seat belts
· Color
· Body type

Benefits:
· Anti-locking brakes prevent you from skidding into a tree as you try to swerve from hitting a dog in the road.
· Quality tires will grip the road in the snow easier than balding tires.
· Air bags in multiple locations of your vehicle will ensure your safety in an accident.
· Premium gasoline will keep your engine running smoothly.
· Seat belts that lock on impact preventing death.
· Certain color cars are more apt to be in accidents due to blindness and inattentive drivers not noticing them.
· The body type will help you in that collision with a semi, do you want to be in a putt-putt car or a 4×4?

This is just a quick way to brainstorm the features and benefits when you are breaking down your product for a client. But take it a step further. Every one of the features, by themselves are worthy of 200 to 300 words. Because you will expand on my simple, quick off the top of my head thoughts. You will have manufacturers to recommend, prices you can quote, websites you can direct people to. And before you know it, you have an article. This piece is 300 words.

the piece you have to do yourself

I like the system so far. I have read that I must Squidoo, Twitter, Facebook all for social media. Or blog, hub, digg, etc. I have to write articles and get them published. This is all great content information but no one is telling you how to write these great articles that people will want to read. Are you supposed to only write about your niche? Can you branch out and write about the other things you feel like you’re at expert with knowledge on? I know it’s difficult. I want to point you to a ebook by “Bob Bly” one of the most successful writers out there. Not because I know him or anything, but I’ve read his books (the real ones from a library or bookstore) and they have been useful to me over the years. The Super Productive Writer

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